Nike: the full brand footprint
Nike, founded in 1964 and headquartered in Beaverton, Oregon, operates in the athletic apparel industry with a workforce of approximately 76,700 employees. The company is recognized for its innovative products and services aimed at athletes and fitness enthusiasts. Its brand presence is characterized by a commitment to performance and style, with a diverse audience that includes both serious athletes and casual consumers.
The company's brand score stands at 84, indicating a relatively strong market position. Social media engagement is significant, with over 291 million Instagram followers and approximately 9.5 million on Twitter. Monthly website traffic is reported at 103.8 million visits, albeit with a slight decline in growth. The revenue for the last fiscal year was approximately $46.4 billion, reflecting a revenue growth rate of -1.1%.
Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.
The Nike constellation — 8 lenses, 14 verified data points. Explore it live →
At a glance
Social reach
Traffic & growth
Brand identity
“Inspiring athletes through innovation.”
Tech stack
Key people
Brand Score
Strong footprint, under-leveraged reach
Nike scores 84 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.
Full breakdown, exports & competitor deltas