Nike: the full brand footprint
Nike, founded in 1964, is headquartered in Beaverton, Oregon, and operates with over 105,000 employees. The company specializes in athletic shoes, apparel, and sports equipment, serving a diverse audience from professional athletes to fitness enthusiasts. Its brand presence is characterized by a commitment to innovation and quality, which has positioned it within the athletic apparel industry.
Current data indicates Nike's brandScore is 59, suggesting a middling performance in brand perception. The company's website, nike.com, receives approximately 103.8 million monthly visits, with a bounce rate of 48.54%. Social media engagement is notable, with 291.2 million Instagram followers, while hiring data remains unreported, indicating a potential area for future growth or stability.
Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.
The Nike constellation — 8 lenses, 14 verified data points. Explore it live →
At a glance
Social reach
Traffic & growth
Brand identity
“Inspiring athletes through innovation.”
Tech stack
Key people
Brand Score
Solid footprint with room to run
Nike scores 59 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.
Full breakdown, exports & competitor deltas