Nike: the full brand footprint
Nike, founded in 1964, is headquartered in Beaverton, Oregon, and employs approximately 106,796 people. The company operates within the athletic apparel industry, focusing on innovative products designed for athletes and fitness enthusiasts. Nike's brand presence is characterized by its commitment to performance and style, offering a wide range of athletic footwear, apparel, and equipment.
The brand's online presence includes 29 million Instagram followers and 9.5 million Twitter followers, indicating a strong engagement with consumers. However, Nike's brandScore of 59 reflects a middling position in brand perception. The company experienced a slight decline in monthly visits, totaling approximately 103.8 million, with a bounce rate of 48.54%, suggesting challenges in retaining online traffic.
Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.
The Nike constellation — 8 lenses, 14 verified data points. Explore it live →
At a glance
Social reach
Traffic & growth
Brand identity
“Inspiring athletes through innovation.”
Tech stack
Key people
Brand Score
Solid footprint with room to run
Nike scores 59 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.
Full breakdown, exports & competitor deltas