Nike: the full brand footprint
Nike, founded in 1964, is headquartered in Beaverton, Oregon, and employs over 106,000 individuals. The company specializes in athletic footwear, apparel, and equipment, serving a diverse audience that includes both athletes and casual consumers. Its brand presence is underscored by a commitment to innovation and quality, with notable trademarks including NIKE, Jordan, and Converse.
Nike's brandScore stands at 59, indicating a middling position in brand perception. Social media metrics reflect significant engagement, with 291 million Instagram followers and 9.5 million Twitter followers. The company experiences approximately 103.8 million monthly visits to its website, though traffic has seen a slight decline of 0.13% recently, suggesting potential challenges in maintaining growth.
Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.
The Nike constellation — 8 lenses, 14 verified data points. Explore it live →
At a glance
Social reach
Traffic & growth
Brand identity
“Inspiring athletes through innovation.”
Tech stack
Key people
Brand Score
Solid footprint with room to run
Nike scores 59 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.
Full breakdown, exports & competitor deltas