Brand deep dive · Aug 26, 2026
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Nike: the full brand footprint

14 of 15 stats verifiedAthletic ApparelBeaverton, United States of America~106.8k employees

Nike, founded in 1964, operates in the athletic apparel industry with a workforce of over 106,000 employees. The company is headquartered in Beaverton, Oregon, and focuses on delivering innovative products and experiences for athletes at all levels. Its brand presence is marked by a diverse audience that includes both professional athletes and casual fitness enthusiasts.

Recent data indicates that Nike's website receives approximately 103.8 million monthly visits, with a bounce rate of 48.54%. The brand has a social media following of over 291 million on Instagram and 9.5 million on Twitter. With a brand score of 59, Nike's performance appears to be stable, though its revenue growth has seen a slight decline of 1.1%.

Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.

BrandSocialGrowthPeoplePlacesTechNewsJobsRivalsPostsNike59

The Nike constellation — 8 lenses, 14 verified data points. Explore it live →

At a glance

1964
Founded
~106.8k
Employees
6.4M
LinkedIn followers

Social reach

9.5M
X / Twitter●
@nike
291.4M
Instagram●
@nike
9.2M
TikTok●
@nike
6.4M
LinkedIn●
@nike

Traffic & growth

#344
Global traffic rank
103.8M
Monthly visits
-0.1%
Monthly visit growth
0%
Bounce rate

Brand identity

“Inspiring athletes through innovation.”
motivationalconfidentenergeticinnovationperformanceinspirationsustainability
#000000
#FFFFFF
#FF6B00
Helvetica Neue — primaryNeue Frutiger Arabic

Tech stack

CDN
Akamai
RUM
Akamai mPulse
Security
HSTS
JavaScript frameworks
Next.jsReact
Analytics
Zipkin
JavaScript libraries
Boomerang
Miscellaneous
Webpack

Key people

MP
Mark Parker
Executive Chairman
EH
Elliott Hill
President and Chief Executive Officer
VA
Venkatesh Alagirisamy
Executive Vice President, Chief Operating Officer
MF
Matthew Friend
Executive Vice President and Chief Financial Officer

Brand Score

59/ 100

Solid footprint with room to run

Nike scores 59 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.

Full breakdown, exports & competitor deltas

Rivals

AdidasPumaUnder Armour

Report history

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