Brand deep dive · Sep 23, 2026

Robinhood: the full brand footprint

14 of 15 stats verifiedFinancial ServicesMenlo Park, United States of America~4.8k employees

Robinhood, founded in 2013, is a financial services platform headquartered in Menlo Park, California. The company operates in the financial services and capital markets sectors, offering commission-free trading of stocks, ETFs, options, and cryptocurrencies. With approximately 4,813 employees, Robinhood targets young, tech-savvy individuals seeking accessible investment tools, which shapes its brand presence in the market.

The company has a brandScore of 63, indicating a middling position within its industry. Social media engagement is notable, with 1,383,755 Twitter followers and 361,124 on Instagram. Monthly website traffic stands at approximately 31.4 million visits, reflecting a growth of 5.7%. Despite these figures, the company has not reported recent hiring activity, which may suggest a cautious approach to expansion.

Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.

BrandSocialGrowthPeoplePlacesTechNewsJobsRivalsPostsRobinhood63

The Robinhood constellation — 7 lenses, 14 verified data points. Explore it live →

At a glance

2013
Founded
~4.8k
Employees
352.5k
LinkedIn followers

Social reach

1.4M
X / Twitter●
@RobinhoodApp
361.1k
Instagram●
@robinhoodapp
237.6k
TikTok●
@robinhoodapp
352.5k
LinkedIn●
@robinhood

Traffic & growth

#1.4k
Global traffic rank
31.5M
Monthly visits
+0.1%
Monthly visit growth
1%
Bounce rate

Brand identity

“Investing for Everyone.”
FriendlyInformativeApproachableAccessibilityInnovationTransparencyEmpowerment
#CCFF00
#FFFFFF
#000000
Capsule Sans Text — primaryMaison Neue Extended

Tech stack

CDN
Amazon CloudFront
CMS
Contentful
Reverse proxies
Envoy
Security
HSTS
Advertising
Linkedin Ads
Analytics
Linkedin Insight Tag
PaaS
Amazon Web Services

Brand Score

63/ 100

Solid footprint with room to run

Robinhood scores 63 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.

Full breakdown, exports & competitor deltas

Rivals

E*TRADETD AmeritradeCharles SchwabWeBull

Report history

Sep 23, 2026 · this reportSep 23, 2026 →Sep 23, 2026 →

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