Brand deep dive · Aug 26, 2026
You're reading the Aug 26, 2026 edition of this report — a fresher scan exists. Read the latest →

Tesla: the full brand footprint

12 of 15 stats verifiedAutomotiveAustin, United States of America~91.6k employees

Tesla, founded in 2003, is an electric vehicle and clean energy company headquartered in Austin, Texas. With over 91,000 employees, Tesla operates primarily in the automotive and energy sectors, focusing on electric cars and sustainable energy solutions. Its tagline, "Accelerating the world's transition to sustainable energy," reflects its commitment to reducing reliance on fossil fuels and promoting environmentally friendly technologies.

The company has a brand score of 47, indicating a middling presence in the market. Tesla's social media following includes 24.7 million on Twitter and 12.4 million on LinkedIn, suggesting a strong engagement with its audience. However, the absence of hiring data may indicate a stabilization in workforce growth, while its revenue of approximately $103.6 billion and a profit margin of 3.67% indicate ongoing financial activity in the automotive sector.

Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.

BrandSocialGrowthPeoplePlacesTechNewsJobsRivalsPostsTesla47

The Tesla constellation — 7 lenses, 12 verified data points. Explore it live →

At a glance

2003
Founded
~91.6k
Employees
12.4M
LinkedIn followers

Social reach

24.8M
X / Twitter●
@tesla
9.5M
Instagram●
@teslamotors
12.4M
LinkedIn●
@company/tesla

Traffic & growth

Top 2k
Global traffic bucket

Brand identity

“Accelerating the world's transition to sustainable energy.”
BoldVisionaryInspiringInnovationSustainabilityPerformanceSafety
#E82127
#FFFFFF
#000000
Helvetica Neue — primaryArial

Key people

Joe Ward
Joe Ward
VP, EMEA
Wen Li
Wen Li
Head of Sales and Business Operations, Americas Industrial Energy Storage
Daniel Zillante
Daniel Zillante
Head of N.A. Business Planning and Market Insights - Sales and Delivery Ops
Allen Laben, MBA
Allen Laben, MBA
Head of Insurance Partnerships

Brand Score

47/ 100

A footprint still taking shape

Tesla scores 47 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.

Full breakdown, exports & competitor deltas

Rivals

FordGeneral MotorsRivianLucid Motors

Report history

Sep 30, 2026 →Aug 26, 2026 · this report

Related hunts