Brand deep dive · Sep 25, 2026

SONY: the full brand footprint

12 of 15 stats verifiedTechnology & EntertainmentTokyo, Japan~112.3k employees

Sony Group Corporation, founded in 1946 and headquartered in Tokyo, Japan, operates in the technology and entertainment sectors. With over 112,000 employees, the company focuses on consumer electronics, gaming, and media solutions. Its notable brand presence is supported by a diverse portfolio that includes the PlayStation and a range of audio-visual products.

The company's brandScore stands at 86, indicating a strong market presence. Monthly website traffic is approximately 51 million visits, with a bounce rate of 48.17%. Social media engagement includes over 6 million Twitter followers and nearly 1.4 million on LinkedIn. However, traffic growth has declined by 2.9% recently, suggesting potential challenges ahead.

Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.

BrandSocialGrowthPeoplePlacesTechNewsJobsRivalsPostsSONY86

The SONY constellation — 6 lenses, 12 verified data points. Explore it live →

At a glance

1946
Founded
~112.3k
Employees
1.4M
LinkedIn followers

Social reach

6.1M
X / Twitter●
@Sony
291.2k
TikTok●
@sonyxperia
1.4M
LinkedIn●
@sony

Traffic & growth

#814
Global traffic rank
51.2M
Monthly visits
-0.0%
Monthly visit growth
0%
Bounce rate

Brand identity

“Innovating the Future of Entertainment”
InspiringAuthoritativeEngagingInnovationQualityCreativitySustainability
#000000
#FFFFFF
#C8102E
#F5F5F5
Sony Sans — primaryArial

Brand Score

86/ 100

Strong footprint, under-leveraged reach

SONY scores 86 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.

Full breakdown, exports & competitor deltas

Rivals

SamsungLGMicrosoftApple →

Report history

Sep 25, 2026 · this reportAug 26, 2026 →

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