Brand deep dive · Sep 30, 2026
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Cengage: the full brand footprint

12 of 15 stats verifiedEducational PublishingWestern Connecticut Planning Region, United States~5.5k employees

Cengage, founded in 2000, operates within the educational publishing sector, focusing on higher education learning solutions. With approximately 5,500 employees, the company positions itself as a provider of tailored learning resources for instructors and academic institutions. Its brand presence is characterized by a commitment to personalized education, as reflected in its tagline, 'Empowering education through tailored learning solutions.'

The data indicates a brandScore of 61, suggesting a middling position in the market. Cengage's online presence includes 179,707 LinkedIn followers and 5,566 Instagram followers, but its website traffic has seen a decline, with monthly visits at 113,847, down 0.44%. The bounce rate stands at 39.78%, while users spend an average of 186 seconds on the site, indicating potential challenges in user engagement.

Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.

BrandSocialGrowthPeoplePlacesTechNewsJobsRivalsPostsCengage61

The Cengage constellation — 7 lenses, 12 verified data points. Explore it live →

At a glance

2000
Founded
~5.5k
Employees
179.7k
LinkedIn followers

Social reach

18
X / Twitter
@Cengage
5.6k
Instagram
@cengagelearning
179.7k
LinkedIn●
@cengage-learning

Traffic & growth

#267.4k
Global traffic rank
113.8k
Monthly visits
-0.4%
Monthly visit growth
0%
Bounce rate

Brand identity

“Empowering education through tailored learning solutions.”
SupportiveInformativeEngagingInnovationAccessibilityCollaborationEmpowerment
#00335E
#003865
#DEDEDE
Open Sans — primary

Tech stack

CDN
Amazon CloudFrontAmazon S3Cloudflare
JavaScript frameworks
AngularJS
CMS
Bloomreach
Tag managers
Google Tag Manager
Security
HSTS
JavaScript libraries
Instant.PageModernizr
Advertising
Linkedin Ads
Analytics
Linkedin Insight Tag
A/B Testing
Optimizely
Personalisation
Salesforce Interaction Studio
PaaS
Amazon Web Services

Brand Score

61/ 100

Solid footprint with room to run

Cengage scores 61 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.

Full breakdown, exports & competitor deltas

Rivals

PearsonMcGraw-Hill EducationWiley

Report history

Sep 30, 2026 →Sep 30, 2026 · this reportSep 30, 2026 →

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