Brand deep dive · Sep 9, 2026
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Apple: the full brand footprint

11 of 15 stats verifiedTechnologyCupertino, United States of America~217.9k employees

Apple, founded in 1976, is a technology company headquartered in Cupertino, California. With over 217,000 employees, it operates primarily in the computers and electronics manufacturing sector. The company's notable brand presence stems from its innovative product development and commitment to quality, privacy, and sustainability, as evidenced by its diverse product lineup, including the iPhone, iPad, and Mac.

Current data indicates that Apple has a brandScore of 52, suggesting a middling brand presence. The company experiences significant web traffic, with approximately 849 million monthly visits. Its social media following includes 9.96 million on Twitter, 10.38 million on TikTok, and 18.41 million on LinkedIn. Despite recent fluctuations in traffic trends, the overall engagement remains substantial.

Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.

BrandSocialGrowthPeoplePlacesTechNewsJobsRivalsPostsApple52

The Apple constellation — 7 lenses, 11 verified data points. Explore it live →

At a glance

1976
Founded
~217.9k
Employees
18.4M
LinkedIn followers

Social reach

10M
X / Twitter●
@Apple
10.4M
TikTok●
@apple
18.4M
LinkedIn●
@apple

Traffic & growth

#41
Global traffic rank
849.7M
Monthly visits
+0.4%
Monthly visit growth
1%
Bounce rate

Brand identity

“Innovating technology for a better tomorrow.”
authoritativeinspirationalfriendlyinnovationqualitydesignsustainability
#000000
#FFFFFF
#A2A2A2
#F5F5F5
SF Pro — primarySF Compact

Tech stack

Maps
Apple MapKit JS
Security
HSTS

Brand Score

52/ 100

Solid footprint with room to run

Apple scores 52 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.

Full breakdown, exports & competitor deltas

Rivals

SamsungGoogleMicrosoftHuawei

Report history

Oct 1, 2026 →Sep 9, 2026 · this report

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