Airbnb: the full brand footprint
Airbnb, founded in 2008, operates a platform that connects travelers with unique accommodations worldwide, offering over 8 million listings across more than 220 countries. The company is headquartered in San Francisco, California, and employs approximately 72,806 individuals. Its brand presence is notable for its focus on personalized lodging experiences and its role in the collaborative economy.
The data indicates that Airbnb has a brandScore of 52, suggesting a middling brand presence. The company experiences approximately 77.9 million monthly visits, with a bounce rate of 45.41% and an average visit duration of 642 seconds. On social media, it has 8.4 million followers across platforms, reflecting its significant online engagement.
Below is the full constellation: every verified data point Brandhunt found, mapped across 10 lenses.
The Airbnb constellation — 8 lenses, 14 verified data points. Explore it live →
At a glance
Social reach
Traffic & growth
Brand identity
“Get an Airbnb for every kind of trip.”
Tech stack
Key people
Brand Score
Solid footprint with room to run
Airbnb scores 52 out of 100 across every lens Brandhunt measures. The headline number is free — the full breakdown is where the hunt gets interesting.
Full breakdown, exports & competitor deltas